Relaxing motion.

The Brief

Medik8's Night Cream is a huge bestseller. In the noise of bringing out new products, it's important to keep promoting the benefits of their older products to keep sales consistent and improving.

A simple, looping infographic for socials, along with fresh product & packaging stills for Instagram feed and web in two themes- a dark, nighttime theme & a clean and clinical theme.



Creative Concept

Nighttime, a time for relaxation, winding down and some restorative self-care. We wanted to design a looping animation that embodied those five minutes before bed that customers can take for themselves, away from a busy day of work and kids and responsibility. An animation that *felt* like putting on this high-quality product.

For the dark, nighttime theme, we wanted to use the idea of a calming night. Soft glow, a ring light creating interesting shadows and light interaction and shapes reminiscent of a crescent moon. We mimicked this glow in the copy text for consistency.

The clean, clinical theme was kept in warm, bright neutrals for a professional, high-end, 'clinically proven to help' vibe.



Delivery

A calming loop animation highlighting key benefits and ingredients of Medik8's Advanced Night Restore Night Cream with relaxing, spa-inspired music.

Product stills in two themes- dark nighttime and clean clinical to capture both selling points of this product.



Impact:

Continued promotion of and customer interest in a bestselling product. Up to date product visuals with versatility (light & dark themes) with accurate representation of product features, materials & packaging for increased customer trust and understanding.


This was a concept project with no affiliation with Medik8.